Neighbourhood Study Essay - 1203 Words

This Neighbourhood Study aims to examine the demographics of Hillingdon Primary Care Trust (HPCT) such as age, gender, ethnicity, social groups in relation to the prevention of obesity. An insight into the prevalence of obesity as well as the causes and its effects shall be evaluated. Public health strategies regarding the prevention of obesity and its effects in comparison to Government strategies shall be addressed. The nurse’s role as an educator in relation to this public health issue, strategies formulated by HPCT to prevent obesity and how it focuses on other diseases associated with obesity shall be discussed. The following section gives a definition of obesity, health education and health prevention. The World Health†¦show more content†¦According to the National Audit Office (2007) the National Health Service (NHS) spends around  £4.2 billion a year in curing obesity and its associated illnesses. The Hillingdon Profile (2008) put forward that out of 149 local authorities in England, Hillingdon is classified as the 58th most deprived in terms of income deprivation affecting children. Hillingdon is also one of the least diverse in terms of ethnicity (appendices 1-3). In 2008 the number of obese cases recorded by HPCT amongst adolescents was 6.9%. In comparison with England it was estimated that 14% of boys and 17% of girls aged between 2 and 15 were obese. The National Institute of Clinical Health and Excellence (2006) propound that Asian children are four times more likely to be obese than children of other ethnic groups. In Central Hillingdon Asians and Afro Caribbeans make up most of the population and have a higher percentage of obesity. Causes of obesity include lifestyle choices such as diets, lack of physical activity, psychological, environmental, genetics, medical conditions, effects of medication, lack of awareness and its implications as well as lack of education in the community. According to Sethi Vidal-Puig (2007) there is a high risk of developing a wide range of health problems including type 2 diabetes, high blood pressure, infertility and osteoarthritis when obese and putsShow MoreRelatedExamine the Argument That â€Å"Good Fences Make Good Neighbours†.1024 Words   |  5 PagesExamine the argument that â€Å"good fences make good neighbours†. When using the term â€Å"Street†, or â€Å"Neighbourhood† in context of where we live, it is usually referencing more than just a geographical location, but rather a collective of all the elements that go into making it what it is, especially the people. 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Waiting A Minute Trs, By Christopher Columbus - 1640 Words

Wait a minute TRS, are you trying to trick me again? Columbus Day is in October! Vandals defaced an iconic statue of Christopher Columbus in Boston’s North End by covering it in red paint and tagging it with the phrase â€Å"Black Lives Matter.† - via WCVB Channel 5 Boston I know, I know; we re only supposed to have to deal with this orgy of self-hating SWPL signaling once a year, but we appear to have had a little misfire in the afterglow of #TakeDownTheFlag and the cavalcade of conservatives willfully denouncing Confederate heritage. Really, it should come as no surprise then that in the wake of recent vandalism of white statuary, whether in the South or South Africa, that Christopher Columbus was going to be next. There are a lot of Columbus monuments in this country and he is not well-liked by the rising generation of iconoclasts, as we are reminded annually. A lot of mythology also exists around Columbus—both on the left and right—but in my opinion he is a symbol worth defending. With the loss of the Confederacy as an acceptable form of unique Anglo-American heritage on the grounds of muh racism, is it really any wonder that our opponents are emboldened enough to go after Columbus? But before we jump into that, let s go through the aesthetic of this act of vandalism and move on to my favorite thing, ovenworthy Facebook comment threads. Okay, first of all, ... huh? Black Lives Matter being graffiti d on a Columbus statue? I guess something something white supremacyShow MoreRelated_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesthe material. After completing the study plan, they can take a post-test to measure their progress and understanding. ExamView  ® Computerized Testing (0-495-11886-9) Create, deliver, and customize tests and study guides (both print and online) in minutes with this easy-to-use assessment and tutorial system, which contains all questions from the Test Bank in electronic format. JoinInâ„ ¢ on TurningPoint  ® (0-495-11881-8) The easiest student classroom response system to use, JoinIn features instant classroomRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesGuarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective †¢ Gabrielle Hecht and Paul N. Edwards 271 8 A Century of Environmental Transitions †¢ Richard P. Tucker 315 About the Contributors †¢ 343 _ IN TR OD UC TIO N Michael Adas B y any of the customary measures we deploy to demarcate historical epochs, the twentieth century does not appear to be a very coherent unit. The beginnings and ends of what we choose to call centuries are almostRead MoreLibrary Management204752 Words   |  820 Pages†¢ Develop the goals and objectives. Strategic Planning—Thinking and Doing    105 Figure 5.5—Political, Economic, Social, and Technological (PEST) Factors Impact Planning SO OR E AT LU A EV STRUCTU RE GA NI ZE CI AL CA L TR OL POL ITI FINANCE CO N TRUST COMMITMENT F AF ST N RE CR E AT IO SERVICES INFORMATION CULTURE MISSION VALUES VISION ION AT UC ED S TRA TE GI E TEC HN O LO GI C ES S †¢ Develop strategies and action plans

Essay Comparing Renaissance And Modern Art Example For Students

Essay Comparing Renaissance And Modern Art I am Marco Petrucci, artisan in the bottega of Paolo Uccello, in the city of Firenze in the year 1442. I have been apprenticed in this workshop since I was 10 years old. My family chose this profession for me because it provides steady work in our city that is becoming known as a place of beauty and learning because of the support and commissions of the wealthy families such as the Medici. My family, in the cloth trade, paid dearly for my apprenticeship almost 14 years ago. I am now a paid assistant in the bottega, having mastered all the skills that the master has taught me, including the perspective of which Master Paolo is so obsessed. Unfortunately, this obsession with perspective occupies much of his time and our large commissions are few. I am pleased to say that we recently completed a much needed commission, of which Master Paolo has put me in charge as I was recently admitted to the Guild of Arte dei Medici e Speziali. A wealthy wool merchant by the name of Astole Capitelli has arranged a splendid marriage of his daughter, Isabella, to a member of the Strozzi banking family. While the groom, Massimo, is a member of a minor branch of the family, his father is a cousin to the illustrious Filippo, this marriage will greatly enhance the prestige of the brides family and will enrich the coffers of the grooms family as her dowry is reported to be 500 gold florins in coin. In addition, she will bring jewelry and household goods worth another 500 florins. Among these possessions will be two cassoni that her father ordered and I painted with the help of the apprentices and, on occasion, Master Paolo himself. Our bottega is well known for the quality of our cassone painting. The two cassoni were built by the foremost joinery shop in Florence. They were constructed of the finest walnut with fluted pilasters at the four corners and carved friezes of vegetal motifs in the classical manner around the front of the panels, which I painted. They are 1. 5 meters across, . 5 meters tall and . 5 meters deep. The center panel containing the painting is 440 cm by 480 cm. The end panels were carved with the crests of both families and they sit upon simple bracket feet. The wood was gilded here in the bottega by the apprentices to further enhance the painted panels. The gilding of the wood greatly increased the cost, but the cassoni should make an impressive display when they are paraded through the streets of Firenze as the bride makes her way to her new home with the grooms family. The ironsmith forged the hardware, which was added when the paintings were completed. The contract for the painting between Signor Capitelli and Master Paolo was explicit as to the subject, composition and materials to be used: That this day 13 March 1442 Signor Astole Capitelli commits and entrusts to Paolo Uccello the painting of two panels on cassoni to be provided by the said Signor Capitelli; the panels which the said Paolo is to color and paint in the manner shown in drawings on paper with those figures and in that manner shown in it, in every particular to what I, Astole Capitelli, think best, not departing from the manner and composition of the said drawings; and he must color the panel at his own expense with good colors and with powdered gold on such ornaments as demand it and all carved wood surfaces, with any other expense incurred on the same panels, and the blue must be ultramarine of the value about four florins the ounce; and he must have delivered complete the said cassoni within six months from today, and he must receive as the price of the cassoni as here described 115 florins if it seems to me, the abovesaid Astole Capitelli that they are worth it. .u54152798768534e8767ee6dd3edebc51 , .u54152798768534e8767ee6dd3edebc51 .postImageUrl , .u54152798768534e8767ee6dd3edebc51 .centered-text-area { min-height: 80px; position: relative; } .u54152798768534e8767ee6dd3edebc51 , .u54152798768534e8767ee6dd3edebc51:hover , .u54152798768534e8767ee6dd3edebc51:visited , .u54152798768534e8767ee6dd3edebc51:active { border:0!important; } .u54152798768534e8767ee6dd3edebc51 .clearfix:after { content: ""; display: table; clear: both; } .u54152798768534e8767ee6dd3edebc51 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u54152798768534e8767ee6dd3edebc51:active , .u54152798768534e8767ee6dd3edebc51:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u54152798768534e8767ee6dd3edebc51 .centered-text-area { width: 100%; position: relative ; } .u54152798768534e8767ee6dd3edebc51 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u54152798768534e8767ee6dd3edebc51 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u54152798768534e8767ee6dd3edebc51 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u54152798768534e8767ee6dd3edebc51:hover .ctaButton { background-color: #34495E!important; } .u54152798768534e8767ee6dd3edebc51 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u54152798768534e8767ee6dd3edebc51 .u54152798768534e8767ee6dd3edebc51-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u54152798768534e8767ee6dd3edebc51:after { content: ""; display: block; clear: both; } READ: A Lesson Before Dying Essay PromptsThe initial proposal that Master Paolo made to Signor Capitelli for the cassoni were scenes from the battle of Heraclius and Chosroes as Heraclius retrieved the true cross which Chosroes had stolen in Jerusalem. The initial drawings were replete with horses, flags, scenes of battle and the warriors wearing the mazzocchi so characteristic of Master Paolo. They were to have showcased Master Paolos talents for scenes of action and his mastery of perspective. One panel would show Heraclius storming the astrological tower of Chosroes and the other should show Heraclius as he decapitates Chosroes on his throne. Signor Capitelli rejected these d esigns as inappropriate scenes for a young bride. He desired images that would instruct his daughter in her proper role as a wife and mother, primarily maternal piety and fertility. Signor Capitelli also specified that no images be painted on the underside of the lid, as has become common. He specifically requested an annunciation and requested new drawings before the contract could be presented to the notary. The second set of drawings presented to Signor Capitelli, shown below, depicted an annunciation with all traditional elements he requested, the angel Gabriel holding a lily, the Virgin wearing a blue cloak and the dove. Master Paolo proposed a background of city buildings and the patron agreed. The second panel depicted the visitation of the Virgin to St. Elizabeth to be blessed when she finds out she is to bear a child. The patron seemed very happy with these traditional themes for a newly married couple and was obviously desirous of Strozzi grandchildren. Since the cassoni are not to be exhibited publicly, such as a painting in a church, and will be seen only in the rooms of the newlyweds, I was able to experiment with the new and exciting techniques of perspective and foreshortening. The panels were prepared for painting with application of gesso by the assistants and they also ground the minerals for the tempera. I began with the annunciation panel by sketching the scene as the patron agreed to in the drawings presented with the contract. There were colonnaded loggias on either side of the panel which draw your eye to the Florentine cityscape in the background. The buildings represented in the background were based on actual buildings in Florence, though not in their actual locations. I was anxious to paint the tower of Giotto somewhere in the painting as it is a Florentine landmark. The floor was painted with an intarsia design of black marble quatrefoils inset in white marble in order to demonstrate my mastery of the science of perspective, as the design became smaller as it reached the center of the panel. The vanishing point in the center of the panel was an archway through which a small landscape was visible. The virgin was depicted on the right hand side of the panel, in front of one of the loggias. The angel Gabriel was depicted on the left in front of the other loggia. The virgin was standing and leaned back with her arms raised in a gesture of astonishment. She wore a red gown with a blue cloak and at the advice of Master Uccello, her gold halo was foreshortened in the new manner. While on the left, facing the Virgin, the Angel Gabriel was dressed in a red gown with gold bands at the neck and hem. His golden halo was also foreshortened. He was leaning forward with one hand raised to his mouth as he delivered the news of her pregnancy. In his other hand he held a lily signifying the purity of the Virgin. The dove signifying the holy spirit flies over the Virgins head. The Angels wings were also gilded at the tips. The second panel depicted the visitation of the Virgin to St. Elizabeth. .u44814eeae515a6dcdb97f94df586f0e6 , .u44814eeae515a6dcdb97f94df586f0e6 .postImageUrl , .u44814eeae515a6dcdb97f94df586f0e6 .centered-text-area { min-height: 80px; position: relative; } .u44814eeae515a6dcdb97f94df586f0e6 , .u44814eeae515a6dcdb97f94df586f0e6:hover , .u44814eeae515a6dcdb97f94df586f0e6:visited , .u44814eeae515a6dcdb97f94df586f0e6:active { border:0!important; } .u44814eeae515a6dcdb97f94df586f0e6 .clearfix:after { content: ""; display: table; clear: both; } .u44814eeae515a6dcdb97f94df586f0e6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u44814eeae515a6dcdb97f94df586f0e6:active , .u44814eeae515a6dcdb97f94df586f0e6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u44814eeae515a6dcdb97f94df586f0e6 .centered-text-area { width: 100%; position: relative ; } .u44814eeae515a6dcdb97f94df586f0e6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u44814eeae515a6dcdb97f94df586f0e6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u44814eeae515a6dcdb97f94df586f0e6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u44814eeae515a6dcdb97f94df586f0e6:hover .ctaButton { background-color: #34495E!important; } .u44814eeae515a6dcdb97f94df586f0e6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u44814eeae515a6dcdb97f94df586f0e6 .u44814eeae515a6dcdb97f94df586f0e6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u44814eeae515a6dcdb97f94df586f0e6:after { content: ""; display: block; clear: both; } READ: Leisure EssayIt was a natural progression of the story of the Virgin because, as is well known, at the same time the Angel Gabriel announced to Mary that she was with child, he also told her that her cousin Elizabeth was also with child, the infant St. John the Baptist. In this panel I painted a landscape with hills and the trees of Tuscany. St. Elizabeths house was on the right and she was shown emerging from the doorway with her hands raised in a sign of greeting. The Virgin was depicted on the left with her head bowed and her arms folded. To her left I painted Joseph leading a donkey as, according to the legend, he traveled with the Virgin on her visit. This gave me an opportunity to work with the Master on the foreshortening of the donkey as that is what he enjoys painting the most. The Virgin wore the same clothing as in the first panel, a red gown with a blue cloak. In this way I tried to establish a continuing narrative of her story. St. Elizabeth wore a lighter blue gown (a much less expensive pigment) with a cloak of red. The donkey was brown with a red blanket. St. Joseph wore a gown of white with a brown cloak and carried a staff of rough wood. Master Uccello advised me to place a road in the middle of the landscape, which leads to a small city on a hill in the background. This would be a small homage to the center predella panel of the Strozzi Altarpiece painted by Gentile da Fabriano in the Strozzi family burial chapel in the Sacristy of Sta. Trinita.

Information and Data Value

Today one can hardly argue that IT investment is a significant aspect of a company’s strategic planning. Recent technological outbreaks have enabled managers to collect and handle any amounts of data records. The question, thence, arises, whether the informational interpretation might present any significant value for a firm’s performance. Thus, the necessity of developing efficient measuring tools such as the Return on Information metrics is explicable.Advertising We will write a custom essay sample on Information and Data Value specifically for you for only $16.05 $11/page Learn More Applying technologies for data analysis can either increase or decrease the information value depending on the efficiency of the selected approach. Thus, current research shows that the usage of the most modern and advanced machinery devices does not essentially guarantee the data cost advance. Nor does the type of data collected determine its utility for the improvement of a firm’s performance. Analysts tend to consider management functioning to be the key factor that preconditions the success of the ROI policy. Thus, managers of huge corporations claim that the vast digital data volumes are highly problematic to be turned into valuable insights that can be further used as the basis for budget scheduling. According to the results gathered from several case studies, effective ROI is only possible on condition that one deals with â€Å"the right information, from the right sources† (Mattocks 2013, par.5). Nevertheless, while modern technical equipment is not a pledge of successful information managing, poor IT policy is apt to decrease the value of data available. Return on Information analysis is to be preceded by profound targeting that will help to turn the relevant metrics into significant marketing indicators. As far as the success of Return on Information metrics application is determined by the objective setting; it is logical to suppose that ROI is to be managed by the strategy marketing department likely to handle the issue most efficiently. It is crucial that the company invests enough money in the employment of high-qualified analysts able of performing a precise evaluation of the data operating. Even though modern technologies are capable of processing any amounts of digital data, human factor still plays the key role, as it is a person responsible for the critical analysis of the received results. Whereas, the machinery sorts out the necessary statistics, a good specialist turns it into the materials valuable for the company’s performance. Thus, ROI performance requires organized cooperation between the head management that is supposed to define the objective and the professional analysts that can provide the demanded results (Pavlou et al. 2005).Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Basing on t he experience, one can point out several challenges that appear when measuring the ROI. First of all, companies are likely to face unforeseen expenses due to the hidden costs that the selected approach implies. Secondly, the abundance of sources available makes it a hard task to identify the most reliable one. Moreover, the choice of the search platform is frequently neglected as the non-important fact. This disregard can seriously complicate the process of data handling. Finally, ROI calculating is often performed within the wrong factor framework, whereas the only relevant criterion for ROI estimating is the value of the information. The data validity assessment is not always properly performed. There are numerous cases when the analysts fail to evaluate the information’s cost in the relation to the set objective. The so-called â€Å"Informational Age† requires the development of new approaches to the information operating. ROI assessment is to imply a complex of mea sures aimed at receiving a full database concerning the informational value, the justification of the IT investment, the congruity of the current management strategy. The ROI analysis is to be performed with consideration of the firm’s policy and budget peculiarities. Reference List Mattocks, R 2013, Marketing ROI Starts with a Return on Information, https://www.lyntonweb.com/blog/bid/87909/Marketing-ROI-Starts-with-a-Return-on-Information. Pavlou, PA, Housel, TJ, Rodgers, W Jansen, E 2005, ‘Measuring the Return on Information Technology: A Knowledge-Based Approach for Revenue Allocation at the Process and Firm Level’, Journal of the Association for Information Systems, vol. 6, no. 7, pp. 199-226. This essay on Information and Data Value was written and submitted by user Renata Bridges to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Evaluation of the Companys Current Marketing Strategy Essays

Evaluation of the Companys Current Marketing Strategy Essays Evaluation of the Companys Current Marketing Strategy Essay Evaluation of the Companys Current Marketing Strategy Essay Cable TV segments their market by customers interest and need. They provide wide variety of TV plans to customers according to their interests. In short, Cable TV adopts the psychographic segmentation which divides buyers into different groups based on social class, lifestyle or personality characteristics. Variety of TV programs to suit different lifestyle and personality. For example, financial channel broadcasts up-to-date financial news is of investor typical interest. National Geographic and Discovery channels provide natural and geographic news to target on audience who like to acquire knowledge by watching TV. And most people watching Cable TV are on the purpose of entertainment only. So this is the largest and biggest segment. Also, Cable TV divides buyers into active buyer and passive buyer. It segments the market by imposing different price strategy in these two groups. For example, the price is cheaper if the sales are conducted by road show or outbound calls which they are segmented as passive buyers. In contrast, active buyers have to bear the basic price which is slightly higher then special price if it the customers directly contact Cable TV to apply for pay TV service. Targeting Cable TV mainly targets on the customers who are interested in the news, movies and sports. Nowadays, as there are an increasing number of customer demands for the informative programs, and a large number of male customers would acquire cable TV because of the broadcasting of live-sport programs while female customers would like to acquire it due to the 24 hours non-stop broadcasting of more up-dated movies and all these explain why cable would have such targeting. Product Positioning Cable TV positions its service as Pay TV equals to Cable TV. When people think of pay TV service, they would immediately think of Cable TV. To broadcast largest number of TV programs, it maintains as an industry leader in Hong Kong. Moreover, Cable TV positions its service as the best home entertainment to encourage more families to subscribe Cable TV. Marketing Mix Product The main advantage of Cable TV is provide consumer friendly service. It provides 67 24-hours non-stop broadcasting and less advertisement shown. Various channels are provided to suit different needs of users. The channels can be divided into several categories and basic and premium channels. (Exhibit 2)The main categories are sports, news and movies. Other fields include entertainment program, documentary, adventure program, adult program, and composite program for different countries. The variety programs can initiate people to acquire Cable TV service. Cable TV offers different plans for users. They are Cable TV Basic Package, Super Family Pack, Super Movie Pack, Super News Pack, We-Wet Entertainment Pack, Discovery Mega Pack, International Pack, Zee Pack and CAT6 pack. (Exhibit 3)However, these plans are not flexible and consumers cannot their favorite programs only. News channels are popular and can retain many current users due to its continuous updating and broadcasting. These news channels provide latest news and financial information in many countries. The updated information provided is extremely useful in nowadays world because of the increasing importance of service and information industry. Movies channels broadcast local and international movies. These movies are comparability new and they can satisfy many people who like watching movie. Cable TV wants to target on people who are interested in sports. It has many sports channels showing different sports events all over the world. The most attractive part of the sports channels is live and exclusive football matches of the four biggest soccer leagues in the world to satisfy users interests. Besides these three aspects, Cable TV notices people tend to know more about other countries, it introduces many international channels in recent years. There are 2 types of converters, analogue and digital converters. The rental fee is for both is the same but some of the channels can only be watched with the use of the digital converter. The variety of channels can satisfy consumer but the inefficient hotline dissatisfies consumers as it is very difficult to have direct connection to the customer service representative. Price Cable-TV offers a special monthly price for users if they prepaid one-year fee. And it offers discount to the Basic Package users to acquire other packages and premium channels. Larger discount is offered for first time users to attract them to try. For example, new users only pay $198 instead of $298 for the Basic Package in the first year of service. For different packages, they are with different prices. (Exhibit 3)However, the price of the packages is too high and this will discourage lower income group to install Cable TV. Besides the package fee, new customers need to pay rental fee of $30 for the converter. Customers can pay extra to watch the premium channels. If customers want to have one more Cable TV in their home, they need to pay extra fee for this additional outlet. The amounts of charges paid depend on the package used by customers. They need to pay extra half of the original price if they are using Basic Pack, Zee Pack, International Pack and all premium channels. They need to pay double if they use other packages. If customers want to terminate the service, Cable TV will offer a discount to attract them not to do so. This is useful as many consumers are concern with price. Promotion Booths Cable TV sets up a lot of temporary booths on new residential area to attract new customers. Very often, plans promoted from the booths are with a promotional discount, as an attraction. Owing to the large promotion coverage of the booths in Hong Kong, this promotion channel could impress consumer most. Unlike promotions on media, booths could actively reach consumers and wont be bound by media constraints. The performance of booths is fair. Although some consumers are attracted to the promotion or discount provided by these booths and initiate them to acquire Cable TV, some consumers have negative feelings toward them. Sometimes consumer may think that salesperson is annoying, as there are too much salespersons approach them in a short distance. Some say that the salespersons are immoral, they boost sales by providing untrue information induce consumer to purchase which in turn avoid consumers from renewing the contract. Door to door Promotion It is an active promotion launched occasionally in residential area, especially before big events like World Cup and Olympics. Each successful visit last around 15 to 30 minutes. It allows salesperson to have a better communication and contact with consumers, enable them to understand consumer better and take appropriate promotion words. It also enables cable TV to target those families who are not using cable TV according to the customer record. This is more cost and time effective, as only people who are interested would let salesperson to have a further conversation with them. Door to door promotion also allows information approach and stimulates consumers need at the right time. Before World Cup and Olympic, many consumers have the short-term need of getting cable TV. In addition, in home, consumer would have a better sense of security and would be more open and comfortable which constitutes a good environment for them to listen and talk to the salespersons. However, the coverage of this method is rather small, and the time cost is very high. Advertisement on Media Advertisement on media is a passive promotion. Consumers could select what they want to pay attention to and what they want to avoid. Several creative TV ads could successfully impress consumers. One interviewee could memorize the TV ads with a man singing Free Super Offer which is one year ago. Distribution Channel The distribute procedure is the consumer register first. Then salespersons will help consumer to call for installation and delivery of necessary devices. There are four ways of acquiring the service: Phone More than half of the interviewees acquire Cable TV actively by phone. Consumers reflect that the procedure is generally smooth, except they could not be directed to customer service officer when they make the call. Online download of form In Cable TV website, application form is in PDF form. Consumers could only print out the form and sent or fax back to Cable TV. This is not a user-friendly channel. Booths Except promotion, booths on street are also act as a distribution channel. As mentioned in the promotion, quality and quantity of booths should be controlled and adjusted. Door-to-door promotion Like booths on street, if the salesperson could successfully initiate consumer to acquire service through visiting their homes, they distribute the product. Recommendations Immediate actions: To increase its market shares in the industry, some strategies are applied in order to attract potential customers. Potential customers: Online Application This kind of application is very convenient and easy for the customers to use which would increase the sale by attracting more customers to apply for the services. In addition, the cost of this kind of distribution channel is also very low. But the problem is that, some strategies should be used to motivate the customers to apply Cable TV online. Promotions which can initiate consumption decision According to the survey, most of the users consider the variety of programs offered and price are the most important factors for their buying decision. As a result, it can stress on these aspects when launching promotions. Moreover, special discount period should be provided to an extent that above Just Noticeable Difference so that potential customers intention to acquire Cable TV will be increased. However, providing discounts will lead to decrease in profits and so it cannot be used as long-term strategies. Upgrade to digital converter This can help Cable TV prevent unauthorized user to free ride the pay TV service. There are some unlicensed TV converters that enable to watch Cable TV illegally. It is because the use of unlicensed TV converter will decrease current user or decrease customer intention to acquire Cable TV service. Current customers It is far more easy and profitable to retain current customers than attracting new customers. As a result, achieving customer satisfaction is very important. To achieve this, react to customer needs and so following recommendations are advised. Improve customer service As the majority of the customers dissatisfy with the customer service according to the findings. It is suggested that the number of staffs answering for phones should be increased and more training should be provided to staff to fasten the serving time and be consumer friendly. Introduce paid local film channel The findings show that the local movie channels are criticized as out-dated and repeated too frequently. However, providing latest film is costly, so it is suggested to introduce paid channel to satisfy consumer need and balance the costs. However, it has the direct competitors such as cinemas, which can give the audience better atmosphere. In addition, VCD is also anther competitor and it is very cheap and the latest films are also available. Yet, by introducing local film channel, it has the competitive advantages of convenience as the audience can just stay at home and enjoy the movie. The time and cost of searching information of customers reduces. Change to digital converter Analogue converters cannot watch some of the programs in basic plan nowadays which will dissatisfy current customers. Nevertheless, changing all converters is quite expensive and not all the users are willing to pay for the charge. Quantity of advertisements From the survey, most of the users thought that one of the advantages of Cable TV less advertisements. However, the amount of advertisements about Cable TV is increasing within the channels. It should pay attention to the quantity of advertisements to retain the customers. Launch female-favored channel Cable TV should launch a new channel targeting on the female. Programs that suit female include local shopping discount guidelines, or beauty news should be broadcasted. Long term Directions: In long run, Cable TV should improve its overall service include: Provide video-on-demand (VOD) service Video-on-demand service is a system based service that audiences can select watching any programs in any time. The new service can allow customers to enjoy a variety of programs on the interactive platform by offering more interactive application channels. The advantage of this service is that it can eliminate the restriction on the time schedule of different programs, thus it can satisfy audience instant gratification of specific TV program and they need not to wait for any time slot. In Hong Kong, people have an instant- need noodle culture which means that they demand instant food fulfillment with minimum cooking time. As the rhythm of their lifestyle is very fast, they are impatient to wait for a TV program on schedule. The disadvantage of this action is that it requires a higher cost to develop and apply this technology and Cable TV also need the technical support by other countries such as Japan and US. Channel based selection plan Consumers can acquire particular channels instead of paying a lump sum fee for a basic plan which included many channels. Base on the research, as many current basic plan users only watch a few channels and hence they would like to complain for pay the lump-sum fee. If Cable TV charges their price by the number of channels watched, people from lower income group would also apply for pay TV service due to the lower fee charged. As there are more combinations of customer to choose, Cable TV consumption plan become more flexible and consequently their market share in the pay TV service would be enlarged. However, as Cable TV provide many channels with different TV programs; consumer may not have a better understand of the nature content of that channel. So it requires more promotion effort to introduce to customer. For example, they can adopt a trail one time policy to let the potential consumer to try Cable TV service. Develop High Definition TV (HDTV) High Definition TV (HDTV) provides high quality TV picture. Now, the picture of Cable TV is restricted to 480I resolution. They can increase to 1080I resolution which is just the standard of TV resolution in Japan. Include more exclusive programs Cable TV should buy more patent from foreign TV channels and productions. To remain their high competitiveness and uniqueness, they need to provide more exclusive channels and productions which can not be broadcasted by their other direct competitors. Conclusion Cable TV, having the largest market share of pay TV service in Hong Kong, is facing increasingly keen competition since the introduction of Now Broadband TV. The main competitors changed from free TV service in the past to the broadband and other pay-TV services now. By our in-depth interview and literature review, pay TV users has an interesting characteristics and behaviours which enable us to base on the findings to suggest recommendations to help Cable TV fight against other pay TV service companies. Many competitors build up their marketing strategies from the aspects that Cable TV underperformed. Therefore, Cable TV has to revise its current marketing strategies and implements short term and long term actions that are recommended in order to maintain the market share and to the industry leader.

The Battle of Passchendaele - World War I

The Battle of Passchendaele - World War I The Battle of Passchendaele was fought July 31 to November 6, 1917, during World War I (1914-1918). Meeting at Chantilly, France, in November 1916, Allied leaders discussed plans for the upcoming year. Having fought bloody battles earlier that year at Verdun and the Somme, they decided to attack on multiple fronts in 1917 with the goal of overwhelming the Central Powers. Though British Prime Minister David Lloyd George advocated for shifting the main effort to the Italian Front, he was overruled as the French commander-in-chief, General Robert Nivelle, desired to launch an offensive in Aisne. Amid the discussions, the commander of the British Expeditionary Force, Field Marshal Sir Douglas Haig, pushed for an attack in Flanders. Talks continued into the winter and it was ultimately decided that the main Allied thrust would come in Aisne with the British conducting a supporting operation at Arras. Still eager to attack in Flanders, Haig secured Nivelles agreement that, should Aisne Offensive fail, he would be permitted to move forward in Belgium. Beginning in mid-April, Nivelles offensive proved a costly failure and was abandoned in early May. Allied Commanders Field Marshal Douglas HaigGeneral Hubert GoughGeneral Sir Herbert Plumer German Commander General Friedrich Bertram Sixt von Armin Haigs Plan With the French defeat and subsequent mutiny of their army, the onus for carrying the fight to the Germans in 1917 passed to the British. Moving forward with planning an offensive in Flanders, Haig sought to wear down the German army, which he believed was reaching a breaking point, and retake the Belgian ports that were supporting Germanys campaign of unrestricted submarine warfare. Planning to launch the offensive from the Ypres Salient, which had seen heavy fighting in 1914 and 1915, Haig intended to push across the Gheluvelt Plateau, take the village of Passchendaele, and then break through to open country. To pave the way for the Flanders offensive, Haig ordered General Herbert Plumer to capture Messines Ridge. Attacking on June 7, Plumers men won a stunning victory and carried the heights and some of the territory beyond. Seeking to capitalize on this success, Plumer advocated for immediately launching the main offensive, but Haig refused and delayed until July 31. On July 18, British artillery began a massive preliminary bombardment. Expending over 4.25 million shells, the bombardment alerted the German Fourth Armys commander, General Friedrich Bertram Sixt von Armin, that an attack was imminent. The British Attack At 3:50 AM on July 31, Allied forces began advancing behind a creeping barrage. The focus of the offensive was General Sir Hubert Goughs Fifth Army, which was supported to the south by Plumers Second Army and to the north by General Francois Anthoines French First Army. Attacking on an eleven-mile front, Allied forces had the most success in the north where the French and Goughs XIV Corps moved forward around 2,500-3,000 yards. To the south, attempts to drive east on the Menin Road were met with heavy resistance and gains were limited. A Grinding Battle Though Haigs men were penetrating the German defenses, they were quickly hampered by heavy rains which descended on the region. Turning the scarred landscape to mud, the situation was worsened as the preliminary bombardment had destroyed much of the areas drainage systems. As a result, the British were unable to press forward in force until August 16. Opening the Battle of Langemarck, British forces captured the village and surrounding area, but additional gains were small and casualties were high. To the south, II Corps continued to push on the Menin Road with minor success. Unhappy with Goughs progress, Haig switched the focus of the offensive south to Plumers Second Army and the southern part of Passchendaele Ridge. Opening the Battle of Menin Road on September 20, Plumer employed a series of limited attacks with the intention making small advances, consolidating, and then pushing forward again. In this grinding fashion, Plumers men were able to take the southern part of the ridge after the Battles of Polygon Wood (September 26) and Broodseinde (October 4). In the latter engagement, British forces captured 5,000 Germans, which led Haig to conclude that enemy resistance was faltering. Shifting the emphasis north, Haig directed Gough to strike at Poelcappelle on October 9. Attacking, Allied troops gained little ground, but suffered badly. Despite this, Haig ordered an assault on Passchendaele three days later. Slowed by mud and rain, the advance was turned back. Moving the Canadian Corps to the front, Haig began new attacks on Passchendaele on October 26. Conducting three operations, the Canadians finally secured the village on November 6 and cleared the high ground to the north four days later. Aftermath of the Battle Having taken Passchendaele, Haig elected to halt the offensive. Any further thoughts of pushing on were eliminated by the need to shift troops to Italy to aid in stemming the Austrian advance after their victory at the Battle of Caporetto. Having gained key ground around Ypres, Haig was able to claim success. Casualty numbers for the Battle of Passchendaele (also known as Third Ypres) are disputed. In the fighting British casualties may have ranged from 200,000 to 448,614, while Germany losses are computed at 260,400 to 400,000. A controversial topic, the Battle of Passchendaele has come to represent the bloody, attrition warfare that developed on the Western Front. In the years after the war, Haig was severely criticized by David Lloyd George and others for the small territorial gains that were made in exchange for massive troop losses. Conversely, the offensive relieved pressure on the French, whose army was being struck by mutinies, and inflicted large, irreplaceable losses on the German Army. Though Allied casualties were high, new American troops were beginning to arrive which would augment British and French forces. Though resources were limited due to the crisis in Italy, the British renewed operations on November 20 when they opened the Battle of Cambrai.

Slow Internet Surfing Essay Example | Topics and Well Written Essays - 500 words

Slow Internet Surfing - Essay Example Although spyware potentially harm computers in many ways, the most obvious effect of spyware infection is on surfing speed. When we get connected, the spyware automatically begin sending personal information without the knowledge of the computer user. In this way, the computer user believes he is receiving and sending his required information although in reality, his personal information is being uploaded without his notice or permission. This stealth process slows down the net surfing significantly and the user wonders what might be the actual problem for this dead slow speed. Apparently, computer users tend to believe that this problem can be overcome through installing anti-spyware software as all of the anti-spyware promise to search and destroy every kind of spyware within no time. However, it is not that easy, nor a recommended approach. In fact, the computer user has to be extra cautious while giving information online. Here are a few steps that are helpful for effectively blocking and preventing the spyware from infecting computers. Every time we visit a website, some temporary files are downloaded automaticall